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May 12, 2026

UGC Grid & Automatic Flows: automatically integrate your customer content on your site with JOIN

In e-commerce, UGC is among the most powerful content to reassure a buyer and accelerate conversion.

But their integration on site often remains an operational obstacle: collection, verification of rights, sorting, manual upload, updating the widget...

The result: content activated late, irregularly, and a potential that is rarely exploited to 100%. It is exactly this problem that the UGC Grid JOIN comes to solve.

Why on-site UGC activation remains a challenge for e-commerce teams

UGC management requires time and resources at each stage. Between collecting content, managing rights, and manually updating widgets, teams struggle to maintain a consistent and regular display on their pages. Without a suitable tool, UGC activation becomes a time-consuming task rather than a performance driver.

How does the UGC Grid widget work

The widget is integrated into your site in the form of a visual grid. At creation, you define the criteria for selecting the content to be displayed:

  • The type of posts : Stories, Reels or Classic Posts
  • Manual tags that you want to highlight
  • The hashtags associated with your UGC campaigns

Only content including the rights have been previously accepted by users are eligible for display: no legal risks, no unauthorized content. The design of the widget is fully customizable to adapt to the graphic charter of each site.

The real novelty: Automatic Flows

This is where the feature takes on its full value. Until now, updating a UGC widget required manual intervention. With the Automatic Flows, this process becomes fully automatic.

The principle: as soon as a new UGC corresponds to the criteria configured previously, and its rights have been accepted, it is automatically integrated into the widget on your site. No action required, no delay.

For your teams, this changes three things in concrete terms:

  • Less operational load on the daily management of content
  • A widget that is always up to date, even during peaks of activity (product launch, seasonal campaign, etc.)
  • Activation at the right time, without relying on manual validation for each publication

Concrete benefits for your teams

With UGC Grid and Automatic Flows, you:

  • Automate the integration of your UGC without mobilizing your technical teams
  • Stay in control thanks to the accepted rights filter, applied to each new content
  • Accelerate your time-to-publish without technical dependence
  • Adapt the experience to your DA thanks to the widget's customization options

UGC Grid, Automatic Flows: UGC activation without friction

The UGC Grid with Automatic Flows is the promise of social content that is always active on your site without repeated effort. By combining the power of authentic UGCs with automation logic, JOIN transforms each new approved customer content into an e-commerce asset, instantly.

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