JOIN Product Keynote 2026: when AI turns video commerce into measurable business leverage
On February 13, 2026, for the second edition of our Product Keynote, we had the great pleasure of bringing together our customers, partners and the entire JOIN team around a common belief: with artificial intelligence, video commerce is taking a decisive step forward.
This evening was an opportunity to share our vision, our major innovations driven by AI, and a highlight with the presentation of the JOIN Awards to celebrate brands that have made video a real driver of performance.
The video commerce paradox
Today, brands have never had so many resources to produce video: UGC, creators, internal studios, generative AI...
On social networks, performances are easily measurable (views, engagement, clicks), but when it comes to e-commerce, everything gets complicated: What video really sold? Which reassured an undecided buyer? Which one raised a specific brake? And which, in the end, was useless?
And this challenge is further complicated by the fragmentation of the buying process. Discovery is made on TikTok or Instagram, consideration is made through YouTube and customer reviews, and key questions are increasingly being asked directly to an AI. In France, 31% of consumers already use AI to guide their purchases (FEVAD, February 2026); an adoption multiplied by 5 in 3 years.
The site is then no longer a starting point, but a confirmation point. In seconds, your customers should understand why one product is better than another, why they should buy it now, and why they should buy it from you. The battle is therefore about the ability to convince quickly and measurably, and for that, a format is needed: video.
Our 2026 roadmap: 5 innovations designed with brands, for brands
- GEO Engine meets the No. 1 priority for e-commerce brands in 2026: referencing in LLMs. Each video published via JOIN is now analyzed automatically (content, product, context), then structured in a format that can be used by generative AIs. A world first that we are proud to deploy with the L'Oréal group, and will soon be available to all Shopify merchants.
- CRO Engine centralizes and analyzes customer data (Trustpilot reviews, customer service conversations, social networks) to identify and quantify the obstacles to recurring purchases, then tell you which videos to create to respond to them.
- Media Categorization Predicts the performance of your videos based on the collective intelligence of the JOIN network (30,000 stories/year). AI identifies the common characteristics of videos that convert and assigns a performance score to each piece of content.
- Product Detection automatically links your videos to the right products: the JOIN AI detects which product appears in each video and allows you to enrich your files in a few clicks.
- Two new widgets: The UGC Wall to activate your creative content at scale with automatic feeds, and the Cross-sell Video Widget to increase the average basket by displaying videos of additional products.
The 2026 JOIN Awards
The evening ended with the presentation of the JOIN Awards, rewarding brands that have deployed JOIN in an innovative and ambitious way.
A huge congratulations to the 7 winners who embody the excellence of video commerce:
- Innovative Use Award - SNCF: New use of Stories as an internal communication tool
- Global Expansion Award - Maybelline (L'Oréal): International deployment with strong brand consistency and a high demand for local performance
- CRM Genius Award - Erborian: Integrating Stories into the newsletter strategy to boost engagement and conversion
- Conversion Proof Award - Eagle: Test & learn approach with numerical gains on conversion and AOV, showing that video commerce can be ROI very quickly
- Mobile Scale Award - M6: Massive deployment on mobile apps to strengthen program discoverability
- Digital Transformation Award - Carrefour: Modernizing the paper catalog and the promotional experience with Stories on the mobile app
- Commitment Excellence - National Rugby League: Better engagement performance on a non-e-commerce site
Video commerce enters a new era
This evening confirmed a reality: video is no longer a simple communication tool, it has become a measurable and controllable conversion lever. Brands now have the keys to producing less, but better; and above all, to know exactly what works.
The 5 innovations we are launching in 2026 are designed for this: Help you make the right decisions, at the right time, with the right data
Want to know more?
Learn how JOIN can transform your video commerce strategy and help you make better decisions, driven by data and AI.
{{cta}}
.avif)