UGC Activation: turn customer content into on-site sales
Find customer videos on TikTok and Instagram, secure creator rights, and turn UGC into shoppable experiences that drive more sales across your store.
You already have UGC. The problem is using it.
Every day, customers, creators, and ambassadors publish content featuring your products. But turning that content into revenue is harder than it should be. JOIN solves the four biggest challenges.
Finding the right content takes time
Rights management is painful
Content lives in social media
Activating UGC requires more work
Identify relevant UGC across social media
Never miss valuable content created by your community. JOIN automatically identifies authentic product experiences across social media, then matches them to the products featured in each video.
Social listening across TikTok & Instagram
Automatically discover content where your brand or products are mentioned.
Centralized content library
Store, organize and search every piece of UGC from a single dashboard.
AI Product Detection
JOIN automatically identifies featured products and prepares content for activation.
Trusted by 400+ Ecommerce Brands
+19%
Average conversion uplift from UGC videos
70%
Reduction in content management time
3x
More UGC activated on-site
Secure UGC usage rights
JOIN simplifies UGC rights management by helping brands request, track, and manage creator permissions at scale.
One-click rights requests
Send UGC usage rights requests directly to creators and track approval status across all content.
Automated compliance
Know exactly which UGC can be used and how long usage rights remain valid.
Centralized rights management
Manage creator permissions across thousands of videos without manual follow-ups.
Turn UGC into shoppable videos in one click
This is where most platforms stop. JOIN turns customer content into conversion assets and automatically connects videos to featured products across every touchpoint.
Product page integration
Display authentic customer content directly where purchase decisions happen.
Collection & Homepage
Bring social proof to discovery journeys and build customer trust.
Catalog-wide coverage
Scale UGC activation across your entire catalog.
“UGC videos on our product pages increased our mobile conversion rate by 19% in just two weeks. It's an incredibly engaging format that transforms the shopping journey.”
Inês Cogumbreiro
E-Commerce Program Manager - Emma
“On-site UGC Stories allow us to showcase the durability of our tights, the unboxing experience, and different outfit ideas for styling our products.”
Déborah Elbaz
Founder & CEO - Yade
“I would recommend JOIN to any brand looking for a solution that's quick to deploy and delivers results from day one, with a real impact on conversion rates.”
Charles-Edouard Draber
Innovative Digital Projects Manager - Dr.Pierre Ricaud
Your customers already create the content.
Now turn it into revenue.
FAQs
What is UGC vs e-commerce UGC?
User-Generated Content (UGC) refers to photos, videos, and reviews created by customers, creators, or brand advocates featuring your products. UGC is often shared on social media platforms such as Instagram and TikTok and is one of the most effective forms of social proof for ecommerce brands.
Ecommerce UGC is the practice of collecting, managing, and activating this content across your website to build trust, enhance the shopping experience, and increase conversions.
How does JOIN find User-Generated Content?
Simply connect your Instagram and TikTok accounts to JOIN. Our UGC platform automatically identifies content where your brand or products are mentioned, tagged, or featured, helping you indentify valuable customer content at scale.
How do I obtain usage rights?
JOIN helps you request, track, and manage UGC usage rights directly from the platform. We also provide templates and best practices to simplify creator outreach and UGC rights management.
What happens once rights are approved?
Once creator permissions are granted, you can instantly transform approved UGC into shoppable videos, product page experiences, Web Stories, and other conversion-focused formats directly within JOIN.
Can I connect UGC to products automatically?
Yes. JOIN uses AI-powered product detection to identify featured products and automatically match content to the most relevant product pages. No manual tagging required.
Where can I display UGC?
You can activate UGC across the entire customer journey, including product pages, collection pages, homepages, mobile apps, and email campaigns. Authentic customer content helps build trust, increase engagement, and improve conversion rates.
How do I measure ROI?
JOIN provides revenue attribution, conversion analytics, A/B testing, and benchmarking so you can understand the business impact of every piece of UGC. Measure engagement, conversion rate, add-to-cart rate, and revenue generated by your UGC.