UGC Activation: turn customer content into revenue
Find customer videos on TikTok & Instagram, secure usage rights, and transform UGC into shoppable experiences that increase on-site conversions.
Connect your Instagram and TikTok accounts in one click
Get all the content where your brand is tagged (Stories, Reels, Posts). JOIN centralizes them instantly, with no manual download.
Never miss valuable content created by your community. JOIN automatically identifies creator content, customer reviews, and authentic product experiences across social media, then matches them to the products featured in each video.
UGC rights management, simplified by JOIN
Request, centralize, and manage user permissions effortlessly. JOIN automates the duration of distribution and the removal of content at the end of rights.
Manage creator permissions across thousands of videos without manual follow-ups as UGC only creates value when you have the right to use it.
Display your UGC directly on your product pages
In one click, your content is integrated into the pages that generate the most impact: product sheets, collections or homepage. JOIN transforms your social proofs into performance drivers.
Our customers see measurable results
“The UGC content on our product pages allowed us to gain +19% in mobile conversion in two weeks. It's an ultra-engaging format that really transforms the buying journey.”
Want to see JOIN on your own website?
FAQ: UGC Activation
What is UGC vs e-commerce UGC?
User-Generated Content (UGC) refers to photos, videos, and reviews created by customers, creators, or brand advocates featuring your products. UGC is often shared on social media platforms such as Instagram and TikTok and is one of the most effective forms of social proof for ecommerce brands.
Ecommerce UGC is the practice of collecting, managing, and activating this content across your website to build trust, enhance the shopping experience, and increase conversions.
How does JOIN find User-Generated Content?
Simply connect your Instagram and TikTok accounts to JOIN.
Our UGC platform automatically identifies content where your brand or products are mentioned, tagged, or featured, helping you indentify valuable customer content at scale.
How do I obtain usage rights for these pieces of content?
JOIN helps you request, track, and manage UGC usage rights directly from the platform.
We also provide templates and best practices to simplify creator outreach and UGC rights management.
What happens once rights are approved?
Once creator permissions are granted, you can instantly transform approved UGC into shoppable videos, product page experiences, Web Stories, and other conversion-focused formats directly within JOIN.
Can JOIN connect UGC to products automatically?
Yes. JOIN uses AI-powered product detection to identify featured products and automatically match content to the most relevant product pages. No manual tagging required.
Where can I display UGC?
You can activate UGC across the entire customer journey, including product pages, collection pages, homepages, mobile apps, and email campaigns.
Authentic customer content helps build trust, increase engagement, and improve conversion rates.
How do I measure business performance & ROI?
JOIN provides revenue attribution, conversion analytics, A/B testing, and benchmarking so you can understand the business impact of every piece of UGC. Measure engagement, conversion rate, add-to-cart rate, and revenue generated by your UGC.