E-commerce Web Stories: engage, inspire, and convert
Turn your e-commerce website into a social-first shopping experience with Web Stories. Showcase your products through immersive, mobile-first, interactive content directly on your website, emails, and mobile app. Web Stories capture attention, boost engagement, and accelerate purchase decisions.
Web Stories deliver proven results
Shoppable Videos - Put video at the heart of the buying experience
Deploy shoppable videos and Web Stories wherever customers buy: product pages, collection pages, homepage, mobile apps, email flows and post-purchase experiences.
In the formats that best fit your brand and drive the highest conversion.
.avif)
Deploy web stories across the entire customer journey
Connect your product catalog (Shopify, Google Merchant Center, CSV, and more) to JOIN and automatically match products with your content.
Create stories for every stage of the buying journey: discovery on the homepage, product education and reassurance on PDPs, inspiration on collection pages, re-engagement through email, and upsell opportunities after purchase.
No technical skills required. No impact on site speed.
Easily manage hundreds of web stories
Creating a few Stories is easy. Keeping them updated across dozens of categories or hundreds of products quickly becomes time-consuming.
JOIN automates Web Story management, allowing you to scale content efficiently: AI-powered product detection, centralized management of UGC, and automatic deployment on the right pages.
Turn every piece of content into a sales opportunity without multiplying manual tasks.
Our customers see measurable results
“Thanks to JOIN, we capture attention, we reassure and we convert better. It is a way of bringing our brand image to life by responding to very concrete performance challenges.”
Want to see JOIN on your own website?
FAQ about E-commerce Web Stories
What is a web story?
A Web Story is an immersive content format inspired by Instagram Stories, TikTok, and Snapchat.
Combining videos, images, text, and interactive elements, Web Stories help shoppers discover products in a far more engaging way than traditional product pages.
For e-commerce brands, Web Stories can be embedded directly on the homepage, collection pages, product pages, emails, and mobile apps.
Why use web stories on an e-commerce website?
Web Stories capture attention faster, increase engagement, and create a more immersive shopping experience.
They help shoppers better understand products, visualize themselves using them, and make purchase decisions more quickly.
How do you create e-commerce stories with JOIN?
JOIN allows you to create Web Stories from product videos, UGC, Instagram content, and TikTok videos.
You can enrich Stories with CTAs, Add-to-Cart functionality, product tagging, polls, and interactive elements—without requiring technical skills.
Where can webstories be integrated on a website?
Web Stories can be embedded on:
- Product pages (PDPs)
- Collection pages (PLPs)
- Homepages
- Editorial pages
- Emails
- Mobile apps
- Post-purchase experiences
Do web stories slow down my website?
No.
JOIN loads content in a performance-optimized way to preserve site speed and Core Web Vitals.
The goal is to improve the user experience without impacting loading times.
Are JOIN stories compatible with Shopify, PrestaShop, Magento, and other CMS platforms?
Yes.
JOIN integrates natively with Shopify and is also compatible with PrestaShop, Magento, and custom e-commerce environments.
Can web stories be customized?
Yes.
Colors, fonts, thumbnails, widgets, and layouts can all be customized to match your brand identity and create a seamless experience across your website.
Can TikTok and Instagram videos be turned into web stories?
Yes.
JOIN allows you to import social content and transform it into Web Stories embedded directly on your e-commerce website.
You can also collect and leverage UGC once content rights have been approved.
What results can be measured?
Our customers typically see conversion rate increases ranging from +20% up to 6x after integrating web stories. The JOIN dashboard provides real-time tracking for views, engagement rate, product click-through rate, add-to-carts, conversions, and generated revenue. All breakdown by widget, story, and product.
You can also run A/B tests on story widgets, placements, and content layouts.
How long does it take to launch web stories on a website?
Most brands are up and running in less than 24 hours.
Setup is quick and typically requires nothing more than connecting your product catalog.