GEO Discovery: make your products discoverable in AI Search
JOIN automatically transforms shoppable videos into AI-readable product intelligence, helping ChatGPT, Claude, Gemini, Perplexity, and future AI shopping assistants understand, discover, and recommend your products.
Turn every video into AI-readable product intelligence
JOIN automatically analyzes every video you publish and extracts the information AI engines need to understand your products.
Automatic video analysis
Identify what is shown, what is said, and what products are featured.
Product benefit extraction
Detect key benefits, use cases, and purchase motivations.
Structured content generation
Transform video content into structured, machine-readable information.
Prepare Your Brand for AI-Powered Commerce
25%
decline in traditional search volume predicted as AI gains ground
8x
YoY growth in AI-referred retail traffic
+49%
higher conversion rate from AI traffic vs. organic search
Make your products discoverable across AI Search engines
GEO Discovery helps AI systems understand your products through your videos, turning your content into a trusted source of product knowledge for AI-powered search.
Help AI engines understand your products and answer customer questions.
Increase your chances of appearing in AI-generated product recommendations.
Improve discoverability across ChatGPT, Claude, Gemini, Perplexity, and future AI search experiences.
Activate every content source automatically
Most brands already have the content needed to improve AI visibility. JOIN helps transform existing assets into discoverable product intelligence.
Product Videos
Convert product demonstrations into structured knowledge.
UGC & Creator Content
Turn authentic customer experiences into recommendation signals.
Social Videos
Leverage TikTok and Instagram content to strengthen discoverability.
Existing Content Libraries
Unlock years of video content without creating anything new.
x6
Conversion rate
“Shoppable videos create an interactive and engaging experience that encourages visitors to spend more time on the website. That’s what we value most about this format.”
Leslie Cuynat
Head of D2C Marketing France - Asus
AI can't recommend what it can't understand
Brands invest heavily in video content, yet most product knowledge remains trapped inside videos, making it invisible to AI-powered search engines.
Product information is hidden in videos.
Benefits, use cases, and product expertise often exist only in video format.
AI models can't read raw videos.
LLMs require structured and contextualized information to understand content.
Unlock your video content with GEO Discovery.
Make sure your products become part of AI-generated answers.
FAQs
What is GEO Discovery?
GEO Discovery helps ecommerce brands make their products discoverable in AI-powered search experiences. JOIN transforms shoppable videos (web stories, UGC, and product content) into structured information that AI systems can understand and recommend.
What is the difference between GEO and SEO?
SEO helps your website rank in traditional search engines such as Google. GEO (Generative Engine Optimization) helps your products appear in AI-generated responses from systems such as ChatGPT, Gemini, Claude, and Perplexity.
Why are videos difficult for AI to understand?
AI systems cannot reliably interpret raw video files. JOIN analyzes videos, extracts key information, and converts it into structured content that AI models can use.
Do I need customer-facing videos?
No. GEO Discovery can analyze any video content, including product videos, internal recordings, educational content, webinars, and UGC.
Does GEO Discovery work with Shopify?
Yes. GEO Discovery integrates directly with JOIN's Shopify experience and automatically processes your existing and future video content.
Should GEO replace SEO?
No. GEO complements SEO. Traditional search and AI-powered discovery will coexist, and brands need visibility across both channels.
How long does it take to see results?
AI search is evolving rapidly. GEO Discovery helps brands prepare their content for AI-powered discovery today while building long-term visibility for future shopping journeys.