Lancaster improves engagement by 111% thanks to JOIN Stories

Lancaster, an iconic leather goods brand, wants to offer an online experience that matches the quality of its products.

In a world where material, size and scope are essential to the purchase decision, shot packs are no longer enough. The objective: increase the time spent on product sheets and facilitate conversion.

Buying a bag online raises several obstacles:

• Difficulty in perceiving the matter And the texture
• Lack of visibility on lifesize
• Few elements to understand the worn every day
• A high risk of rebound on pages that are too static

In addition, inspirational content already present on social networks was little used on the e-commerce site.

Lancaster integrates Stories JOIN directly on its product sheets to enrich the experience with an immersive video format.

Stories allow you to:

• Show bags in real life (worn, details, material)
• Reassure through a more concrete demonstration
• Revalorize existing content
• Activate the “Add to Cart” directly from the video

The integration is fluid and is a natural part of the buying process.

The performances are immediate:

• -13% bounce rate
• 13 minutes of average session length with Story
• +111% of time spent Your sessions without Story

Beyond numbers, video removes the obstacles to buying, reassures and facilitates decision-making.

JOIN Stories thus become a direct driver of e-commerce performance for Lancaster.