Bringing audio-video expertise to life online: how Cobra values its know-how thanks to JOIN
“On product sheets where JOIN is integrated, people stay longer, there are more clicks but also more additions to the basket. So we can see the impact that this format has on consumer habits today.”
Overview
Cobra Is a French reference for Hi-Fi And of Home cinema For almost 50 years.
Based in Paris, the brand offers a Wide selection of televisions, speakers and headsets, both in store and online.
Historically Leader in distance selling, Cobra recently modernized its e-commerce site on Shopify To strengthen its digital presence while remaining faithful to its expert DNA.
The challenge: Provide the same experience Advice and passion online and in store.
Challenge
Before the integration of JOIN, Cobra was facing several challenges on its site:
- One Expertise that is difficult to transmit via Classic Product Sheets
- Of Technical products Requiring support to be understood and installed
- A Need For Modernizing the Shopping Experience Without Losing the Human and Expert Dimension of the Store
Cobra was looking to Digitize its know-how and to reassure visitors through more immersive and embodied content, true to its image as an ultra-specialist.
Solutions
With JOIN, Cobra was able to quickly integrate videos into its product sheets, without specific development.
Two main video formats have been deployed:
- Unboxing & technical explanation, to present the characteristics of the product and its concrete advantages
- The Sensation of Listening, to recreate the emotion and sound quality that customers usually experience in stores
JOIN videos allow Cobra to:
- Give a Human Face To his expertise
- Recreate the Relationship of Trust Between the advisor and the online customer
- Highlight its Flagship products While Valuing the Knowledge of Its Teams
Thanks to the JOIN solution, integration was done in a few clicks, with a fluid and immersive vertical format that immediately captures attention on the page.
Results
The first analyses on the product sheets enriched with videos show:
- One Increase in Time Spent on Pages
- One Better Product Understanding Thanks to Video Pedagogy
- Of More frequent clicks and additions to the cart On Forms with Web Stories
- One Higher User Engagement
Visitors spend more time exploring content and say they are “reassured” by the presence of an expert on the screen.
