Acquisition
Be present where they are
New generations want authentic brands, present on their platforms with relevant influencer marketing.
Think vertical - the first B2B study in video format
Captivating and Converting Generations Z and Alpha:
what they really want from brands.
Conversion
offer a shopping experience that meets their expectations
These generations are looking for smooth and personalized shopping journeys, with mobile-first video at the heart of the experience.
Loyalty
develop strong and committed relationships
For these generations, loyalty is based on an authentic relationship, with clear commitments and rewarding experiences.
Do you want to go further? Listen to the full discussions with our experts, in podcast format, available on Spotify.
