Overview
Emma is a leading brand in the bedding market, present in more than 30 countries. The brand has established itself thanks to its innovative mattresses, which have won several awards, and to a 100% e-commerce strategy.
With rapid growth and a data-driven approach, Emma combines product excellence and digital innovation to reinvent sleep.
Challenge
Emma Was Facing Three Major Obstacles despite high traffic:
- Little Reinsurance Sensory on “touch & feel” products
- Too Little Time Spent On the Product Sheets
- Overdue mobile conversion, with A lot of quick withdrawals
The team was looking for a solution that was easy to test, capable of Generate Trust and Commitment, without harming business KPIs.
Solutions
For 14 days, Emma tested JOIN in A/B test By Integrating UGC Web Stories On His Product Pages (bed linen, pillows, bundles...).
These stories showed Real Interactions — choice of support, texture test — in an immersive format designed for mobile.
Objective: To Prove That Concrete demonstrations Inspire more Trust (and More Conversion) than standard technical or visual data sheets.
Results
In two weeks of testing, the results are clear: +19% conversion on bed linen (mobile), +17% average income Per user, and up to 80% completion Our pillow stories.
Thanks to UGC Web Stories, Emma reassures faster, engages more, and converts better on mobile.
Following this successful test, JOIN will be deployed on other categories and the entire mobile tunnel.
