AI Video Creation: the new JOIN product for creating large-scale product videos
JOIN is launching a new product today: AI Video Creation. A solution designed to respond to a simple but structural problem in e-commerce: product video remains difficult to deploy across an entire catalog.
While video has become a key driver of conversion, it is still limited to a handful of products today. Complex production, high costs, deadlines... it is difficult to imagine a complete coverage of the catalog.
With AI Video Creation, JOIN introduces a new approach: automatically generate videos for each product, directly from product sheets.
A new product to lift the limits of e-commerce video
Video is now one of the most effective formats for converting to e-commerce.
It allows you to better understand a product, to project yourself and to remove doubts at the time of purchase.
However, producing a product video is still a complicated and expensive process.
Count on average between €300 and €800 per video, taking into account the studio to be booked, the briefs to be written, the creators to be mobilized and the deadlines to be managed.
This model works for a few strategic references.
But when it comes to covering dozens or even hundreds of products, it quickly becomes difficult to maintain.
As a result, video is often limited to best-sellers, even though every product sheet could benefit from it.
It is precisely to meet this limit that JOIN is launching AI Video Creation as a product in its own right: allowing product videos to be created without depending on heavy production, and above all, without having to compromise on volume.
AI Video Creation: a new way to generate product videos
With AI Video Creation, JOIN offers a new approach to video creation.
The product allows you to automatically generate videos from the visuals and data of your Product flow.
In a few seconds, each reference in your catalog can be enriched with a coherent video, faithful to the product, and ready to be integrated into your product sheets.
This approach changes the logic of production: it is no longer a question of creating videos one by one, but of relying on your flow to generate videos at the scale of your catalog.
AI Video Creation was designed to adapt to e-commerce constraints: volume, speed, visual consistency and ease of deployment.
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4 video formats to enrich each product sheet
AI Video Creation is based on 4 formats, directly integrated into JOIN, each designed to meet a key use on the product sheet:
- Product Focus : present the product in a clear and structured way
- In Real Life : put the product in a real situation to facilitate projection
- Try-On : show the product worn or used
- Close-Up : zoom in on details, textures and finishes
These formats make it possible to adapt the video as needed: comprehension, projection, reassurance or enhancement of details.
Towards a new standard: the video on 100% of product sheets
With this new product, JOIN is laying the foundations for a change of standard. The video is no longer reserved for a few references, but becomes accessible throughout the catalog.
AI Video Creation makes it possible to enrich each product sheet with video content, without production constraints.
The result: a more complete product experience, better understanding, and increased conversion potential across the entire catalog.
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