NUXE halves its bounce rate thanks to Web Stories

Founded in 1990, NUXE is an iconic French cosmetics brand, recognized for its botanical expertise and its high-end natural positioning.

Present in more than 60 countries, it cultivates a digital experience that reflects the image of its products: sensory, demanding and resolutely focused on new uses.

In a competitive market, NUXE wanted to differentiate itself by making its customer journey more modern and authentic.

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Despite solid product pages, the experience lacked dynamism.

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The challenge: Capture attention quickly And Strengthen Product Reinsurance by valuing benefits, expertise and social proof.

With JOIN, Nuxe's e-Commerce and Digital Teams have integrated Web Stories directly into the buying process: UGC from consumers, expert advice, demonstrations by pharmacists, demonstrations by pharmacists, demonstrations by pharmacists, Influence content...

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A mix of authentic and credible formats, visible alongside the Call-To-Action.

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JOIN was integrated in one line of code, with a use designed to:

• Highlight the compositions

• Value the Before-and-After

• push new things

• Reinforce the storytelling of each range

Since the integration of JOIN:

• Tea Time Spent on the Site Has been multiplied by 3 (from 3 to 9 minutes)

• Tea Bounce Rate Fell from 60% to 30% on the Pages Concerned

• NUXE observed a Direct Impact on the Addition to the Basket, thanks to the combination of video + reinsurance

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Faced with these results, JOIN will soon be deployed in other countries to support Nuxe's e-commerce growth internationally.