Yade boosts his cart addition by 28% with Web Stories

Yade is the first solution-oriented French lingerie brand, developing sensory and effective products designed to reveal your self-confidence. Since 2018, Yade has aimed to revolutionize the lingerie sector, by offering women sustainable, quality products, designed and developed to last and fight against planned obsolescence.

Yade was experiencing a big gap between his Instagram account and his website. On the networks, they had a lot of authentic photo and video content, while their site had a lot of text and only a few static images. The problem was that this lag caused customers to lose authenticity and trust on the site.

In this context, Yade chose to use JOIN Stories to integrate the visual codes of social networks directly into his website. Now, the brand offers impacting video content that undermines the act of buying. Yade highlights the fact that 90% of his traffic comes from mobile, and therefore being able to provide an optimized mobile experience that visitors are used to, directly on the site, made all the difference.

As soon as Yade started using JOIN Stories, the brand saw an increase in the rate of addition to the cart, of over 28%. Overall, they observed an increase of more than 9% in the conversion rate on their flagship products. In addition, the solution allows them to see the activity on each story and widget in real time, to fully understand the results of each element, which allows them to optimize individually and constantly.