S.T. Dupont multiplies its conversion rate by 2 thanks to Web Stories

Founded in 1872, S.T. Dupont is a French luxury house specializing in prestigious lighters, writing instruments, leather goods and high-end accessories. Recognized for its craftsmanship and attention to detail, the house combines heritage and innovation to offer exceptional products to a demanding clientele.

Despite careful visuals and inspiring content, S.T. Dupont needed to make the online shopping experience more immersive and engaging. A format was missing to tell people about their expertise while bringing products closer to customers. The challenge: to integrate more dynamic content to promote the brand and its repositioning, while highlighting the craftsmanship and heritage of the house.

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Thanks to JOIN, S.T. Dupont has enriched its product sheets with Web Stories highlighting its know-how, its repositioning and bringing a more human touch with UGC content. Easy to integrate and without technical constraints, JOIN has established itself as a key lever in the purchasing process, regularly updated to support new launches and adjust the brand's storytelling to consumer expectations.

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Web Stories boosted S.T. DuPont's e-commerce performance: +60% in turnover in Europe, a doubled conversion rate (1.50) and a lasting adoption of JOIN as a strategic lever. The house proves that luxury and digital can coexist harmoniously by modernizing the shopping experience while remaining true to its DNA.