Les Secrets de Loly reaches an 81% completion rate on its Web Stories

Kelly, aka Loly, after building a community around natural hair, founded Les Secrets de Loly. Its mission: to enhance textured hair with quality natural products, thus filling a gap in the hair industry. This brand is the embodiment of passion, authenticity and the desire to inform and educate an ever wider audience.

Les Secrets de Loly had a double challenge: to make their site more human by integrating the experience of social networks and to simplify the selection of products. By offering different hair routines, it was necessary to find a solution to quickly educate and guide customers based on their unique needs.

To solve these challenges, Les Secrets de Loly has integrated Web Stories on its site: “What product to choose” guides customers in their selection, a “Q&A” answers recurring questions in a lively way and “Its DNA” on each product sheet highlights the natural composition, thus reducing the barrier to purchase.

The integration of Web Stories on their site was successful, with a visibility of 89% and a click rate of 10% on them. A completion rate of 81% underscores their appeal and success among site visitors, thus strengthening their engagement.