+3.9% addition to cart: Kiehl's boosts its conversions thanks to JOIN

Founded in New York in 1851, Kiehl's Is an iconic skin care brand, renowned for its formulas inspired by science and botany.

Alliant Pharmaceutical expertise And Environmental Commitment, the brand offers effective, sensory products adapted to all skin types.

In a very competitive cosmetics market, Kiehl's Wanted to modernize its product pages for Capture attention more quickly And Building Trust At first glance.

The objective: Humanize the Shopping Experience, promote embodied content and Attracting a Younger Audience, without compromising business performance.

Kiehl's has integrated JOIN Web Stories directly into its product pages, next to the add to cart button.

In one line of code, the experience was enriched with immersive content: demonstrations, UGC testimonies, advice or before and after.

These formats made it possible to Valorize the benefits produced, Reassure visually And Create a more fluid and engaging experience.

JOIN also supported Kiehl's in an A/B test to optimize formats and locations.

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In six weeks, JOIN generated results that exceeded expectations.

The rate of addition to the cart increased by +4%, validated by an A/B test. Engagement has also increased, with +2.7% of users spending more than 60 seconds On the Page, and a 3.63% click through rate On the Stories.

On the business side, the projections are clear: a Estimated ROI of x12.39. Result: the test has been stopped to activate JOIN on 100% of traffic.