Indira from Paris doubles its conversion rate thanks to Web Stories

Founded by Katia Da Veiga, Indira from Paris reinvents the hair accessory with elegant and innovative head jewelry, designed to enhance without damaging the hair. A pioneer in its field, the brand combines sophistication, comfort and customer education to democratize these unique accessories.

Indira de Paris's main challenge was reinsurance: its innovative accessories required educating and reassuring customers as soon as they arrived on the site. The brand had tested various formats (paper tutorials, YouTube videos, static images), but none offered a smooth and engaging integration, or an optimized buying journey.

‍

Thanks to JOIN, Indira from Paris easily integrated Web Stories on its site, offering an immersive experience directly on the product sheets, the home page and other key pages. These videos detail how to use the accessories while remaining simple to integrate. With Advanced Analytics, the brand tracks their impact on purchases and adjusts its strategy accordingly.

The integration of JOIN Web Stories had a direct impact on conversion:

• The Number of Additions to the Cart and the Conversion Rate Have Doubled,
• Better Reinsurance as soon as you visit the site, improving the customer experience,
• A Desire to Go Further, with the ambition to include videos on each product sheet.