UGCs that convert: Emma Mattress gains +19% in mobile sales

Emma is a leading brand in the bedding market, present in more than 30 countries. The brand has established itself thanks to its innovative mattresses, which have won several awards, and to a 100% e-commerce strategy.

With rapid growth and a data-driven approach, Emma combines product excellence and digital innovation to reinvent sleep.

Emma Was Facing Three Major Obstacles despite high traffic:

• Little Reinsurance Sensory on “touch & feel” products
• Too Little Time Spent On the Product Sheets
• Overdue mobile conversion, with A lot of quick withdrawals

The team was looking for a solution that was easy to test, capable of Generate Trust and Commitment, without harming business KPIs.

For 14 days, Emma tested JOIN in A/B test By Integrating UGC Web Stories On His Product Pages (bed linen, pillows, bundles...).

These stories showed Real Interactions — choice of support, texture test — in an immersive format designed for mobile.

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Objective: To Prove That Concrete demonstrations Inspire more Trust (and More Conversion) than standard technical or visual data sheets.

In two weeks of testing, the results are clear: +19% conversion on bed linen (mobile), +17% average income Per user, and up to 80% completion Our pillow stories.

Thanks to UGC Web Stories, Emma reassures faster, engages more, and converts better on mobile.

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Following this successful test, JOIN will be deployed on other categories and the entire mobile tunnel.