Video Commerce: The New Standard in E-Commerce Conversion
In 2025, one thing is certain: the Video commerce Don't dive into an option.
It is the essential growth driver for brands and e-retailers who want Capture, Convince and Convert An ultra-connected audience, looking for more lively and engaging formats.
At JOIN, We See It Every Day: Bringing to Life Short and Compelling Video Experiences On its site, it means causing a real paradigm shift... and a jump in performance.
Why video has become the natural language of e-commerce
Infinite scroll, Stories, TikTok, Reels... Internet Users Don't Read Anymore, They Watch and React.
Les Video content — in particular the Short formats — have become the dominant format on all channels.
The numbers speak for themselves:
- Nearly 40% of the Gen Z Prefer to Use TikTok Gold instagram To search instead of Google (Statista)
- On Average, French People Pass 40 hours per month On TikTok (Statista)
- The video is the Top 1 formats with the best ROI in 2024 (The Computing World)
Today, video is not just a medium. It is the channel of Finding, of Reinsurance And of conversion Preferred by buyers. Misplaced or poorly thought out, it is useless. Well orchestrated, it transforms.
Why 2025 marks a decisive turning point
The current e-commerce context is accelerating the rise of Video commerce :
- The acquisition is more and more expensive: you have to Convert Better.
- Mobile is dominating uses: formats are needed Mobile-first.
- Consumers Want Proof, Real, Lived Experience: We Must Show, Not Tell.
In 2025, ROI will no longer come from a text funnel or a classic image. It Will Come From Videos with high added value.
And brands that understand this are already getting a head start.
Video Commerce According to JOIN: ROI, Conversion, and Scalability
At JOIN, we don't just add a video to a product page.
We structure a Immersive video shopping experience, integrated at the right moment in the journey, and Optimized for Conversion.
This is the core of our approach:
- 🎯 Capturing Attention Thanks to short video content, inspired by TikTok, Instagram or Snapchat codes.
- 🛍️ Orienting the Internet user By telling him a product story, using formats he already knows: How to, FAQ, Product Composition, Delivery...
- 📊 Convert Effectively with direct integrations to product sheets, sneakers or wishlists.
All integrated into your CMS in a simple line of code to copy and paste, and fully measurable thanks to our module Advanced Analytics.
A solution designed for marketing & e-commerce teams Who want Convert More and Produce Faster.
Customer cases: +35% conversion, +60% time spent on site
Brands like Petit Bateau, Breathe Gold Tikamoon are seeing a clear transformation in their e-commerce performance thanks to JOIN.
Result:
- +35% of conversion on the JOIN video pages,
- +60% of Time spent On the courses enriched with video,
- -22% of Bounce Rate On the Pages Concerned
In summary: 2025 will be video or not
Video Commerce is no longer a trend, it's a Conversion Accelerator.
By focusing on videos Short, Immersive and Designed to Sell, you activate three key levers:
👉 A Driver of Attention and Decision : short-content is not entertainment, it's business.
👉 Answers That Convert : each customer question can become a useful and effective video.
👉 A consistent experience : your customers scroll on TikTok, they must scroll with you the same way.
{{cta}}
.png)