UGC 2.0: Managing Your Content Has Never Been Easier
At JOIN, we have long believed in the power of User Generated Content (UGC) — this content produced by your customers, ambassadors or creators — authentic, engaging, and has become key in the buying journey.
Of Stories Instagram to TikTok videos, from customer reviews to product photos, UGC has become The Most Credible Window for Your Brand.
But we also know that this type of content can quickly become an operational headache:
- Too Much Content to Manage
- Expiring operating rights
- Complicated planning
- And a lack of overall control over what is broadcast
That's exactly why we created UGC 2.0. A complete upgrade of our UGC brick, To Control, Plan and Operate Fully those contents that make the conversion.
Discover in this article what this is really changing.
CGC: Centralize Your Creator Base
Have you already identified relevant creators? Profiles that embody your products, tone, or identity on Instagram and TikTok well?
UGC 2.0 Now Allows You To Import Your Own Creator Databases, simply via A CSV file.
When to use CGC:
- You have signed specific image rights.
- You operate internationally and each country wants to manage its own list.
- You want to activate qualified profiles quickly, without going through an identification phase.
Result: your base is Clear, Centralized, and Activatable In one click.
You save precious time, your image remains consistent, and your teams move forward without a hitch.
Schedule Stories: The Right Content at the Right Time — Automatically
With UGC Schedule, You Can Now Schedule the publication and unpublication of your content (video, photo, review, etc.) directly in JOIN.
Concretely:
- You decide when and when to broadcast.
- You choose when the content should disappear.
- JOIN takes care of the automatic triggering (and withdrawal).
This is a feature that was enormously requested of us, especially for all marketing teams structured around a Content planning.
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UGC Rights Manager: stay 100% compliant
Les Rights of Use UGC content is often Limited in Time : 6 months, 1 year, 2 years...
And up until now, keeping up with these deadlines has been a headache. UGC Rights Manager Change everything.
You have two options:
- Define a duration of rights of use valid for all UGC.
- Fix a Specific end date For each content.
JOIN takes care of the rest:
- Email alert 30 days before expiration.
- Due date reminder.
- Automatic withdrawal Of the content at the end of the rights.
You avoid legal risks. And you save valuable time.
UGC 2.0 is available as of today in all JOIN workspaces
This New Version of Our UGC Brick Marks a turning point.
🔒 More safety
🧠 More automation
📈 More impact on conversion
The UGC has become a Conversion motor Essential for brands, especially in D2C.
Authentic photos, immersive videos, social stories, or customer reviews — these are the ones that make the difference when it comes to choosing.
UGC 2.0 finally A structured, controlled and frictionless lever. With the added bonus: Clear Insights On the performance of each content.
Do you want to activate it now? It is already available in your JOIN space.
Are you not yet capitalizing on your UGC content? We help you frame your strategy: from structuring to activation.
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