What is the Sticky Widget and how do you use it?
Launching new features is part of the life cycle of any business, especially for those offering online services.
Features are what will allow customers to make the most of a tool. It could be something as simple as a new CTA button format, or as complex as a new widget.
At JOIN, we take each new feature as an opportunity to meet the needs of our customers even better, but also to anticipate market trends, to give our users an advantage.
For the development of new functionalities, we follow a careful process. Each of our new features therefore deserves exhaustive content to explain its use, highlight its advantages and its various use cases.
Today, we are going to talk to you about a feature that we are very proud of and that will surely surprise you with its versatility: the Sticky Widget!
We explain everything to you, starting at the beginning: what is the Sticky Widget?
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What is the Sticky Widget?
If you are a JOIN customer, you are already familiar with our widgets: stories presented in several formats, which can be inserted on any page of your site.
The Sticky Widget completes this collection. This is a new widget format that allows you to highlight web stories without cluttering up your pages!
The Sticky Widget is inserted at the bottom, in the corner of the pages, on the right or on the left. It's up to you to decide. This widget offers a preview of the content and remains in a minimized format, until the visitor clicks on it: at that moment the widget opens and the visitor can browse all the slides.
Why this feature?
We like to always aim further and offer innovative content formats.
When developing a new feature at JOIN, we always follow the same process to ensure the relevance of each project.
This process includes market benchmarks and conversations with our customers during which we take note of their feedback, needs and problems.
A subject that always comes up among our customers is the lack of a “human” side on their sites. Every day, consumers are asking for more authenticity from brands. For their part, e-commerce brands are also looking for a way to feel more connected to their customers.
The Sticky Widget opens new doors for the humanization of a site. Thanks to the Sticky Widget, it is possible to add video content to written content. Spontaneous and authentic content, with little editing, without taking up space on the page. The Sticky Widget therefore offers the possibility of adding additional content, and therefore of bringing even more value to site visitors.
The Sticky Widget in mobile version
This is not the only advantage of the Sticky Widget: this format is enormously versatile and can meet a myriad of needs.
Use the Sticky Widget on the home page
Your home page is a place where a lot of information is gathered. It is the gateway for your potential customers, it is therefore important that it allows them to understand who you are, the particularity of your offer, your personality... in short, everything that you consider essential.
In this sense, it is difficult to add ephemeral content to the home page. Today, you want to highlight your sales or a quick note from the founders, but tomorrow maybe you need to get another message across.
How to add and remove content from the home page without overloading it and without having to go through web development every time? An effective solution is the Sticky Widget.
Let's go through some possible use cases together:
Welcome visitors to your site
Create a web story where you welcome your customers. You can do this in several ways: record a video to talk to them in person and show them one of the faces behind your brand or even create a trailer video where you highlight the personality of your brand and its products.
Announce news
Do you have a new collection coming out? A limited offer? A product exclusively for the Christmas season? This is information that your customers are interested in but remains temporary. Use a Sticky Widget to highlight this information and make sure your customers won't miss it.
Sticky Widget to announce a new product
Highlight your values
Brand values and commitments are topics that are of increasing interest to new generations and that play a major role in their purchasing decisions. And yet, most brands put this information at the bottom of the website, in a section like “Our Values.”
Your values are what makes your brand live, what forms your DNA and above all, one of the things that differentiates you from your competition! Highlight them on your home page with the help of a Sticky Widget.
Use the Sticky Widget on product sheets
The Sticky Widget is ideal for product sheets. Information is essential, but visitors can quickly feel overwhelmed if they receive too much information at the same time.
The Sticky Widget is a discreet format, it stays in its corner until we are ready to consult it. It offers the option of giving more information to the visitor, but without being mandatory.
Humanize your approach
We can't say it enough. It is crucial to bring humanization to your product pages through customer videos.
The Sticky Widget allows you to do this by showing the products in action. This makes it easier to understand how these products work in real life.
Additionally, customer videos can help build brand trust and credibility because visitors to your site can see testimonials from others who are happy with the product.
Customer videos can also help reduce returns because customers have a better understanding of what they are buying before they make a purchase.
Finally, customer videos can also help build an emotional connection with visitors. They may feel more likely to buy a product if they see people who look like them using and enjoying the product.
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Sticky Widget to Humanize Product Pages
Announce new products
We already saw it in the previous section: the Sticky Widget is ideal for announcing the release of new products on the home page. You can also go a step further and bring this information directly to your product pages.
You may have added new colors to a product, new sizes to an item of clothing, or a new product to an existing collection. Communicate these new features to your customers through a Sticky Widget!
Sticky Widget to announce new colors
Explain the use or highlight the particularities of your product
Maybe your brand offers products that are unique, handmade, environmentally friendly, or with a particular manufacturing process. Take advantage of the Sticky Widget to bring value to your customers with this content. Their commitment to your brand will be even greater if they know more about what goes on behind the scenes.
Use the Sticky Widget on the blog
Finally, if you have a blog, the Sticky Widget is an opportunity to bring a little dynamism to this space.
You can use the Sticky Widget to offer a visual summary of content (as on this page for example), to make your blog pages look better Mobile friendly or simply to supplement textual information with images, videos or interactive content.
We hope that this article has given you the context to understand the usefulness and relevance of the Sticky Widget. If in doubt, do not hesitate to consult the example of Sticky that we offer on this page or to request a demo.
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