Advanced Analytics: A Revolution in Video Performance Tracking

At JOIN, we believe that short-content videos should not only captivate, they should prove their impact. However, for many e-commerce brands and mobile applications, accurately measuring the impact of their videos remains a major challenge.

With Advanced Analytics, we're pushing the boundaries of video performance monitoring by introducing a Complete and Actionable Solution. This innovation allows brands and mobile apps to:

Measuring ROI Of their videos accurately
Understand what really works within their Stories and Widgets
Optimize their content and locations for Maximizing Business Impact and user engagement

Find Out How Advanced Analytics redefines the standards of video commerce and user engagement.

An accurate measure of ROI (Revenue Metrics)

Advanced Analytics places the KING at the center of video strategy. Here are the Key KPIs To connect your videos to your financial results:

Post-viewing earnings : Track sales generated after a user watched a Story or interacted with a widget.
Post-click revenue : Measure sales directly attributed to clicks from your videos.
Average order value (AOV) : Compare the average order value of users who viewed video content with those who did not.
Top Stories and Revenue Generating Widgets : Rank your content according to its contribution to revenue.
Video conversion rate : Identify the percentage of users who watched a video and made a purchase.

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Overview Metrics

With Advanced Analytics, track the overall effectiveness of your videos over a given period of time using Accessible and simple metrics To be exploited:

Average viewing time (Avg. Watch Time) : See the average length of time users spend on a video.
Total Story Views : Identify the volume of views, including repeat views.
Average number of Stories viewed per visitor : Measure how many stories a user watches on average.
Completion rate : Evaluate the average completion of each video.

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A detailed analysis of Stories (Story Metrics)

With Stories being at the heart of the video experience, Advanced Analytics offers in-depth analysis for Identify the most engaging formats :

Commitment Rate : Measure the interactions generated by your videos.
Average time per user (Avg. Watch Time (per viewer) : Analyze how much time your visitors spend on your Stories.
Completion Rate : Detect videos that captivate until the last second.

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Widgets and integrations: strategic entry points (Widget Metrics)

Widgets play a key role in Maximize the visibility of your videos. Advanced Analytics helps you Optimize these entry points strategic thanks to detailed insights:

Visibility rate : Track which widgets are actually visible to users.
Click-through rate (CTR) : Identify the most efficient widgets to generate interaction.
Performances by location : Compare the performance according to the positioning of your widgets.

These insights make it possible to align your content with the behaviors of your visitors to maximize their impact.

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Time and sessions: a key indicator of engagement (Time Metrics)

Advanced Analytics goes further by measuring how your videos influence The Quality and Duration of the Sessions User:

Average length of sessions : Analyze how long your users stay on your site after watching a video.
Impact of Stories on Session Length : Compare the average session length of visitors who watched Stories with those who didn't.
Increase in total time spent on site : Quantify the additional time generated through the consumption of Stories.

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Why is Advanced Analytics essential for brands and mobile apps?

Advanced Analytics isn't just a tracking tool, it's a Strategic Solution to transform your videos into a powerful tool. By Offering You a Complete and Actionable Vision, it allows you to prove the effectiveness of your campaigns, whether in terms of ROI, user engagement or strategic results.

Whether you are an e-commerce brand or a mobile application, Advanced Analytics adapts to your needs to Maximize the impact of your videos.

Ready to get the most out of your videos?

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