La Belle Boucle gets an engagement rate of 12% with Web Stories

Founder Laureen Schein's personal research and experience on best practices for curly hair led her to create an advice page on Instagram in 2017. Then, to support her readers even further, she created the La Belle Boucle online store, first highlighting her favorite products, and then offering her own products as well. The aim of the brand? Help all people with wavy, curly, curly and frizzy hair to enhance and assume their natural texture!

During a redesign of their site, La Belle Boucle aspired to extend the Instagram experience on its website. The brand, born out of social networks, maintains a close link with these formats. Their community is very engaged and generates a lot of UGC content, which they had trouble integrating on their site. In particular, the brand encountered a technical problem, since it was too complex to bring this story format directly to the site. Among their challenges, she wanted to remove the obstacles to buying by supporting customers more with the help of Web Stories “tips for use.”

Join's Web Stories solution meets all of the brand's needs. Web Stories make it possible to integrate content from networks, in the same format, directly into the site, without experiencing it down and without technical complications. La Belle Boucle was able to bring its lively and committed community of networks directly to its site. In addition, it allowed them to remove the obstacles to buying, highlighting the authenticity and content of Laureen, the founder of La Belle Boucle, via an immersive and dynamic format.

Web Stories were a great success for La Belle Boucle. The brand's audience, already used to this type of social media content and very engaged, highly appreciated Web Stories: they have a 95% completion rate, one of the highest in JOIN. It's not just views, the audience is also very engaged, with a 12% engagement rate and 18% click rate! Now, Web Stories are integrated on a large part of their product sheets as well as on their home page.