Reduces Buying Barriers with Web Stories

Boku, founded in 2022, is revolutionizing the bathroom experience by converting our standard models into Japanese toilets. The company is distinguished by its ecological commitment, avoiding deforestation and raising awareness about the issue of toilet paper. With a fun and innovative approach, Boku promotes behavior change while offering a unique experience, reinventing how we approach daily needs.

Boku therefore faced a double challenge: on the one hand, educating consumers about this novelty was essential; on the other hand, it was necessary to reassure buyers about the efficiency and ease of installation, thus minimizing the obstacle to purchase. The balance between education and reinsurance was crucial in order to conquer this new market.

Boku puts its challenges by integrating educational web stories on its product sheets, presenting the educational and quirky content of the founder, William. This immersion brings a human dimension, helps to dispel the concerns of buyers by answering all their questions and thus reinforces their confidence to facilitate the purchase.

The JOIN solution has positioned Boku favorably in a growing market. These short videos have significantly increased the visibility and engagement of visitors, confirming their effectiveness in informing, captivating, and establishing user trust.