Videos that captivate: Asus multiplies its conversion rate by 6.5 times thanks to JOIN

Asus, a brand recognized for its tech innovations, offers a wide range of laptop PCs in France. To succeed in an ultra-competitive market, the brand relies on a user experience in line with new uses.

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On the Asus France site, three major challenges arose:

• Making comprehensible highly technical products
• Capturing attention on content-rich pages
• Better identify efficient formats to guide buying decisions

For over a year, Asus has been using JOIN Stories on its product pages. This vertical video format highlights key differentiators from the top of the page, without scrolling.

Result: the Visitors stay longer, interact more, and the team tracks performance through views, completions, and conversions.

The results are clear: a conversion rate multiplied by more than 6 between visitors exposed to Stories and those who are not (from 0.3% to 1.97%). The time spent on equipped pages is increasing sharply, with content that is however more synthetic. Faced with these results, Asus plans to extend JOIN to all of these product sheets.